neutrø - soft launch


Neutro is neutral in Italian, just like how these jeans are gender neutral, carbon neutral, and not quite skinny, not quite straight, they're just all around pretty freaking neutral.

Built on the suggestions of over 700,000 humans from around the world, and the crown jewel of the #pocketrevolution, 22,000,000 views, 5,500,000 likes, 500,000 comments, and 700,000 followers later, the “Tik-Tok” jeans are finally here. It’s not skinny, but it’s not straight, a functional, all-encompassing cut powered by our sizeYOU sizing system. Handcrafted in Italy using BCI-certified cotton, these jeans are the grooviest pants on planet Earth, made specifically for you, and ready to take the world by storm.

98% BCI Certified Cotton 2% EL from recycled sources

Handcrafted at a family run, 4th generation family factory in Napoli, Italy

We're not sponsored or supported by TikTok or ByteDance, but the concept for slø and these jeans was built by a community of people rallying around our founder Kristian and his #pocketrevolution

HUGE POCKETS, but designed with a lightweight and super soft pocket liner to not give the bulge or lump effect seen on some jeans

an important decision

high rise vs mid rise

rise changes the shape of the jean and makes a big difference in how they fit - choose wisely!

we hear you

slø powered by the #pocketrevolution

over 700,000 people requested pockets, so we built you the grooviest pockets we could possibly build, built from ridiculously soft and flexible pocket lining, its the reunion way too many years in the making for many people.

shop with confidence

made to order and built for you

we're confident they'll fit you like a glove, let's get you into your new favourite jeans.