• neutrø - soft launch
    neutrø - soft launch
  • neutrø - soft launch
    neutrø - soft launch
  • neutrø - soft launch
    neutrø - soft launch
  • neutrø - soft launch
    neutrø - soft launch
  • neutrø - soft launch
    neutrø - soft launch
  • neutrø - soft launch
    neutrø - soft launch
  • neutrø - soft launch
    neutrø - soft launch
  • neutrø - soft launch
    neutrø - soft launch
  • neutrø - soft launch
    neutrø - soft launch
  • neutrø - soft launch
    neutrø - soft launch
  • neutrø - soft launch
    neutrø - soft launch
  • neutrø - soft launch
    neutrø - soft launch
  • neutrø - soft launch
    neutrø - soft launch
  • neutrø - soft launch
    neutrø - soft launch
  • neutrø - soft launch
    neutrø - soft launch

neutrø - soft launch

protects 75 trees per pair
Regular price

Neutro is neutral in Italian, just like how these jeans are gender neutral, carbon neutral, and not quite skinny, not quite straight, they're just all around pretty freaking neutral.

Built on the suggestions of over 700,000 humans from around the world, and the crown jewel of the #pocketrevolution, 22,000,000 views, 5,500,000 likes, 500,000 comments, and 700,000 followers later, the “Tik-Tok” jeans are finally here. It’s not skinny, but it’s not straight, a functional, all-encompassing cut powered by our sizeYOU sizing system. Handcrafted in Italy using BCI-certified cotton, these jeans are the grooviest pants on planet Earth, made specifically for you, and ready to take the world by storm.

fabric details

99% cotton, 1% EL Our fabric is sourced locally in Napoli, Italy, from one of the world’s largest fabric distributors. They have over 20,000,000 yards of denim in stock from dozens of countries worldwide at any given time, and have been the primary provider to some of Italy’s premier fashion houses for almost 100 years.

where is it made?

A family run, multi generation fashion house located in the heart of the denim capital of Italy. Artisans who have been with the company for decades handcraft every pair with a level of expertise and genius second to none. A smaller operation than the majority of factories we have considered, you can feel the love, care, and passion in every stitch, and find Father, Son, Daughter, Mother, cousins, and even grandmother at the facility running the show every day.

where do we ship?

For a flat rate of $5 we ship internationally to over 100 countries from our distribution centre in the Netherlands. We are currently in the process of expanding our fulfillment centre locations to speed up the process, but as of right now expect approximately 2-4 days in Europe, and 5-7 days to the rest of the world. You will be provided shipping information as soon as your package is dispatched.

returns & exchanges

See Returns Policy Page - TLDR: If there's a problem we will help you resolve it.

innovation policy

We are a constantly evolving project, and we like to be completely transparent about that. We spend a ridiculous amount of time, energy, and money on research and development and with that comes split second decisions and changes. We are constantly trying to improve and develop the product, so you may see minor changes between product photography and the final product. Now, they won’t end up being pink instead of blue, but a button, zipper, tag, or cut may end up with minor adjustments if our designers feel its an upgrade! We will always let you know via e-mail if anything changes, and we like to be completely transparent about our improvements.

  • Carbon Footprint Per pair
  • Cotton seed to fabric 0.36kg
  • Manufacturing 7.8kg
  • Shipping all segments 0.95kg
  • Total 9.11kg

Adjustable Waistband

By Far, the adjustable waistband was our most requested feature! Pull your jeans in, or out approximately 2 inches with the side snaps. Slim enough for a belt to still be comfortably worn on top, you won’t even know it’s there! Designed to provide you some extra support, or extra room when you need it, it’s external for easy access and functionality.

even more features

  • x belt loop = no gapping

    designed to prevent gaping, and keep your belt firmly in place. Our X belt loop set up is not only effective, functional, and unique, but the signature look everybody will soon know and love, be ready for “oh are those those jeans from Tik-Tok?” 

  • hip gusset = more comfort

    The key to the perfect fit, our outer gussets are reinventing the traditional waistband, allowing for a contoured fit that hugs your body and offers just the right amount of extra fabric for comfort, fit, and style. 

  • allergen free metals

    All of our rivets, buttons, zippers, and snaps are allergen free and sourced responsibly in Los Angeles. Including our signature alloy white ø button.

any questions?

Find the most frequently asked questions below.

The antithesis of fast fashion of course! Fast Fashion is the concept of mass-producing cheap and trendy clothing with weekly releases all year, resulting is massive stockpiles o waste that end up in landfills or incinerated, directly dumping carbon into the atmosphere. Fast fashion companies sell their clothing at such a low cost they often use materials unfit for clothing and use facilities with zero regard for human cost by extremely low cost or slave labor.


Slow fashion is different, we don’t mass produce in 52 season cycles. We operate with a zero waste model by only producing the clothes you order. We focus on staple clothing, timeless styles not cheap trends that go out of style in a few months. We only use materials that are grown, milled, and produced sustainably, including the ethical treatment of factory workers.

Yes! Please see the return policy in the footer!

this is our soft launch, essentially our trial run to ensure we can keep up with demand and ensure our supply chain is functioning at max capacity.

With that being said more cuts, colors, and rise options will be available in our next launch! So if this isn't your style we will have some different options

a glorious, buttery, 44% stretch with a dense but light 10.5oz fabric that hold's it's shape beautifully.

Head over to our sizing page to watch Zeena show you how to take your own measurements, take a friends measurements, and use our sizing software, 3D Look to get those measurements. Click here for the sizing page.

Not only are our jeans made from sustainable materials, but we travelled all over the world to hand select the most ethical manufacturer we could find to produce them. We take a firm stance on not sacrificing an ounce of our ethics here.


We landed on a family owned and operated facility in Napoli, and when we say operated we don’t mean the family members sit in an office, the dad runs the business, the son is the pattern maker, daughter is the stylist/designer, and grandma manages the sewing team. Our jeans will be touched by every member of the family. They treat all of their employees like family because a lot their employees are also family! We’ll introduce you to them really soon

our proprietary sizing system powered by tens of thousands of data points, our size system its built to fit YOU, because thats what clothes should do! We are starting with over 100 size variations in V1, and will continue to scale as we add, learn, and develop new ways to size.

The fabric is preshrunk and washed extensively prior to delivery, however to extend the lifespan of the product we highly reccomend washing on cold and air drying, you will get years of added lifespan out of your denim

Please see the ticket page in the footer for the full explanation!

For a flat rate of $5 we ship internationally to over 100 countries from our distribution centre in the Netherlands. We are currently in the process of expanding our fulfillment centre locations to speed up the process, but as of right now expect approximately 2-4 days in Europe, and 5-7 days to the rest of the world. You will be provided shipping information as soon as your package is dispatched.

sustainability at every step

  • our fabric

    Our BCI certified fabric is 99% Cotton, but that doesn’t change the fact that it's gloriously stretchy. The high density weave allows for incredible snap back, and eliminates the fear of sagging. No matter what you put in your pockets, or how much they stretch, every time you take them off they’ll be like new. Designed to last a lifetime because longevity = sustainability

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  • our dying process

    we're very fortunate to be working with one of the most well respected laundry and dye house in Italy. they use the top of the line washing machinery to reduce water waste by up to 90%.

    We're not dying these jeans beyond their natural indigo, but the wash is typically one of the most environmentally destructive parts of the process. we're very grateful to be working with a family run business that understands investing into green technologies and constantly upgrading to the latest and greatest.

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  • our cut & sew

    A family run, multi generation fashion house located in the heart of the denim capital of Italy. Artisans who have been with the company for decades handcraft every pair with a level of expertise and genius second to none. A smaller operation than the majority of factories we have considered, you can feel the love, care, and passion in every stitch, and find Father, Son, Daughter, Mother, cousins, and even grandmothers at the facility running the show every day.

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  • our shipping

    slø is a plastic free company, we strictly use biodegradable packaging, and do not wrap our jeans in any sort of plastic. Using a recycled cardboard band roll, we have eliminated anything that adds unnecessary waste such as hangtags.

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