mid rise straight primo - napoli
in italy this cut is often called "cigarette" because of the sleek and slim silhouette. we think this is the perfect name because when you put these on, you're going to light up the room and be impossible to ignore as the smoke show you are.
they're the perfect combination of style, quality, and sustainability, making them the ultimate addition to your wardrobe.
our napøli wash jeans are like a gentle whisper - soft, airy, and almost imperceptible. they're perfect for understated style, like when you want to make a statement without actually, you know… making a statement. the name "napoli" is like a little Italian kiss(say it out loud), transporting you to the streets of southern italy in the springtime. slip on a pair of napøli wash jeans and let the world melt away, like a soft hug from your favorite grandparent. just don't forget to come back to reality at some point, okay?
the mid-rise is kind of like the unsung hero of the denim world. it doesn't get as much attention as their high-rise or low-rise counterparts, but they're just as important. these jeans have a waistline that sits comfortably at the natural waist, providing a supportive and flattering fit. our mid-rise design allows for a relaxed and comfortable feel.
98% BCI Certified Cotton 2% EL from recycled sources
Handcrafted at a family run, 4th generation family factory in Napoli, Italy
We're not sponsored or supported by TikTok or ByteDance, but the concept for slø and these jeans was built by a community of people rallying around our founder Kristian and his #pocketrevolution
HUGE POCKETS, but designed with a lightweight and super soft pocket liner to not give the bulge or lump effect seen on some jeans
the best stretch denim
it's not a jegging, its a gloriously stretchy jean built from old school denim, but with the comfort of stretch
Made to order in Italy
built on your specifications, choose from over 2800 different variations and we'll make them for you at our family owned facility in Italy
25 trees protected/pair
with our partners at OneTribe, who believe we should protect the big old carbon sucking trees in the ground before focusing on planting new ones.
ethical labor at every stage
from locally sourced fabrics to family run factories, you can sleep well at night knowing that these jeans are not contributing to exploitation of any kind
high rise vs mid rise
rise changes the shape of the jean and makes a big difference in how they fit - choose wisely!
sustainably made in Italy
slow fashion itself is significantly more sustainable than fast fashion, but we try to take it significantly further by working with reptuable manufacturers, with sustainable materials, and not cuttng any corners when it comes to making our product as durable as it can be.
limited chemical wash
we use about 90% less chemicals than the convential standard, and wash our jeans at a laundry facility with a built in water treatment facility. we use about 85% less water than your typical fast fashion jean as a result.
allergen free metals
all of our hardware is allergen free and made from the hardiest recycled alloy we could get our hands on.
the greatest pockets in the history of the universe.
slø powered by the #pocketrevolution
over 700,000 people requested pockets, so we built you the grooviest pockets we could possibly build, built from ridiculously soft and flexible pocket lining, its the reunion way too many years in the making for many people.