mid rise straight primo - indaco


 the cut:

in italy this cut is often called "cigarette" because of the sleek and slim silhouette. we think this is the perfect name because when you put these on, you're going to light up the room and be impossible to ignore as the smoke show you are.

they're the perfect combination of style, quality, and sustainability, making them the ultimate addition to your wardrobe.

the wash:

the indacø wash is a rich blue color and sleek in appearance. They're perfect for any occasion, and the high-quality look is timeless by nature. the name "indaco" is the Italian word for indigo. these jeans are sure to turn heads and make people wonder what runway you just walked off of.

the rise:

the mid-rise is kind of like the unsung hero of the denim world. it doesn't get as much attention as their high-rise or low-rise counterparts, but they're just as important. these jeans have a waistline that sits comfortably at the natural waist, providing a supportive and flattering fit. our mid-rise design allows for a relaxed and comfortable feel.

98% BCI Certified Cotton 2% EL from recycled sources

Handcrafted at a family run, 4th generation family factory in Napoli, Italy

We're not sponsored or supported by TikTok or ByteDance, but the concept for slø and these jeans was built by a community of people rallying around our founder Kristian and his #pocketrevolution

HUGE POCKETS, but designed with a lightweight and super soft pocket liner to not give the bulge or lump effect seen on some jeans

an important decision

high rise vs mid rise

rise changes the shape of the jean and makes a big difference in how they fit - choose wisely!

we hear you

slø powered by the #pocketrevolution

over 700,000 people requested pockets, so we built you the grooviest pockets we could possibly build, built from ridiculously soft and flexible pocket lining, its the reunion way too many years in the making for many people.

shop with confidence

made to order and built for you

we're confident they'll fit you like a glove, let's get you into your new favourite jeans.